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The communication objectives are to: 

 • engage youngsters in discussion and information sharing about the facts surrounding marijuana use
• communicate the importance of creating a strong foundation for their future by focusing on education/training
• demonstrate positive lifestyles that are appealing & fun

The NCDA conducted island wide focus groups with youth ages 15-19 to find out about their experience with Ganja.  The participants were also asked to say what is it that they would like to hear from prevention messages.  Upon review of the results the Communication consultants came up with the following parameters of the campaign.

What do the Youth want to hear?

The truth as they have experienced it…

q  That not  everybody is going to go mad when they smoke

q  That there are productive individuals in the society including lawyers, doctors etc. who smoke

q  That  even among their peers the experience can be a positive one with no negative outcomes

What do we want to tell them?

The truth as we know it…

q  That their brains are not fully developed and are therefore more susceptible to  negative effects from smoking, including moving on to hard drugs

q  That regular smoking may lead to a loss of focus, inability to concentrate on their school work

q  That learning all you can about the weed will help you make the right choice for a path to success...that right now, your future is key.

The Concept

#talkditrith#futurecomefirst was born out of the combination of both sets of truth.  It is an encouragement to talk about and listen to things that are true and an agreement that “your future comes before everything else. 

 

Campaign Components 

Social Media

1.       Facebook & Google Ads Campaigns

2.       Campaign Videos

3.       Tweets utilizing content from the discussions online, photos and FB content

4.       Memes, could be created using the campaign themes

5.       Forums and Webinars – inviting partnerships with youth media/agencies (Youth Link, NCYD  Y.I.C.)

6.       Invite Youth Bloggers/Video Blogs

7.       Comics (Static or animated)  - can be used to generate   competitions i.e. fill in the dialogue

 

8.       Online polls

Mass Media

1.       Radio & TV ads

2.       Bulk SMS Texts

3.       Website IEC

4.       Brochures

 

5.       Posters

In School Programmes

1.       #Talkditruth#Futurecomefirst School Presentations

2.       Peer Educators Training Sessions for Youth Leaders  & Guidance Counsellors- Teaching Coping and Decision-making life skills

3.       In School Peer Led Education Programmes

4.       Edutainment Road Shows

5.       Development of school policies/responses in changing the environment

 

6.       Treatment Programmes

The Campaign will utilize the following components:

Social Media

1.       Facebook & Google Ads Campaigns

2.       Campaign Videos

3.       Tweets utilizing content from the discussions online, photos and FB content

4.       Memes, could be created using the campaign themes

5.       Forums and Webinars – inviting partnerships with youth media/agencies (Youth Link, NCYD  Y.I.C.)

6.       Invite Youth Bloggers/Video Blogs

7.       Comics (Static or animated)  - can be used to generate   competitions i.e. fill in the dialogue

8.       Online polls

Mass Media

1.       Radio & TV ads

2.       Bulk SMS Texts

3.       Website IEC

4.       Brochures

5.       Posters

In School Programmes

1.       #Talkditruth#Futurecomefirst School Presentations

2.       Peer Educators Training Sessions for Youth Leaders  & Guidance Counsellors- Teaching Coping and Decision-making life skills

3.       In School Peer Led Education Programmes

4.       Edutainment Road Shows

5.       Development of school policies/responses in changing the environment

6.       Treatment Programmes

Website Poll
Do You Know The Changes To The May 2015 Ganja Law?
Do You Know The Changes To The May 2015 Ganja Law?
You must select at least one item to vote!

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